WriterAccess Redesign

Problem

Following the acquisition of WriterAccess by Rock Content, it was clear that the platform needed a redesign to align with Rock Content’s branding and user experience.

Casting Call table: Legacy & Redesign version
Membership info (Plans): Legacy & Redesign version
AI Talent Search: Legacy & Redesign version

Solution

  • Phase 1: seamless integration with Rock Content’s design system (Reverb) while preserving existing features.
  • Phase 2: user testing with WriterAccess team & A/B test with clients; launch in Brazil.
  • Phase 3: post-launch CSAT surveys revealed user preference for dark mode, which was successfully implemented within a quarter.

Results

  • Successful brand alignment and user experience refresh.
  • Over 200 users adopted dark mode in 3 weeks.
  • Increased customer satisfaction & reduced maintenance costs.

Key points

  • Lean team delivered significant value in a short timeframe.
  • User feedback drove key decision-making (e.g., dark mode).