GTN

Problem

Connect Rock Content clients with suitable freelancers and streamline content production.

Solution

Launched the GTN platform to help freelancers in their content production within Rock Content, having a platform to manage their professional profile, view test results, and access projects from small businesses and agencies in a low-touch workflow.

• Reduced human intervention from Rock Content analysts/ additional freelancers & workflow duration, therefore reducing costs as well.
• Empowered clients & freelancers with autonomy.
• Expanded self-services for revenue growth.
• Optimized content launches & pricing based on user research.

Key points

• Collaborative platform fosters direct connection between clients & freelancers.
• Enhanced user profiles benefit clients, freelancers and Rock Content analysts.
• Talents’ overall satisfaction with the platform and the new approaches was consistently high, which we tracked through NPS surveys and direct feedback channels.